EZMEDICAL – COOKIE POLICY
Last Updated: November 1st, 2025
EZMedical (“we,” “our,” “us”) uses cookies and similar tracking technologies to
operate and improve our
websites. We respect your privacy and never use Protected Health Information (PHI) for advertising or
tracking.
This Cookie Policy explains what cookies we use, why we use them, and how you can
manage your
preferences.
1. What Are Cookies?
| Purpose |
How Cookies Help |
| Security |
Maintain secure login sessions and protect accounts. |
| Preferences |
Remember settings such as language and cookie choices. |
| Analytics |
Measure performance and identify usability improvements. |
| Experience |
Improve speed, reliability, and website functionality. |
2. Important HIPAA Compliance Notice
| Rule |
Description |
| No PHI Tracking |
No analytics, marketing, or tracking cookies run on PHI-related pages. |
| Public Pages Only |
Analytics and marketing cookies operate only on marketing or public sections. |
| Strict Protections |
PHI is never used for advertising, retargeting, or third-party tracking. |
3. How We Use Cookies
| User Choice |
Description |
| Accept All |
All cookie categories enabled (except PHI-restricted areas). |
| Reject All |
Only essential cookies remain active. |
| Customize |
You select categories individually. |
You can change your settings at any time using the “Cookie Settings” link.
4. Types of Cookies We Use
4.1 Essential Cookies
| Function |
Examples |
| Security |
Login tokens, CSRF protection |
| Core Operation |
Session state, load balancing |
| Form Handling |
Submission status, errors |
4.2 Analytics Cookies (Non-PHI Areas Only)
| Purpose |
Examples |
| Performance |
Google Analytics (PHI-disabled config) |
| User Behavior |
Hotjar on public pages only |
| Error Tracking |
Page performance metrics |
4.3 Marketing Cookies (Optional)
| Purpose |
Description |
| Ad Personalization |
Based only on public page behavior |
| Retargeting |
Non-PHI remarketing audiences |
| Campaign Measurement |
Tracks which ads lead to visits |
Marketing cookies are ALWAYS optional and require your consent.
5. Third-Party Cookies
| Provider Type |
Requirements |
| Analytics Providers |
Must follow HIPAA prohibitions and GDPR/CPRA laws. |
| Advertising Platforms |
No PHI allowed. Consent required for use. |
| Performance Tools |
Error tracking on public pages only. |
6. Managing Your Cookie Preferences
| Method |
How It Works |
| Cookie Banner |
Appears on first visit; lets you choose preferences. |
| Footer Link |
“Cookie Settings” lets you change choices anytime. |
| Browser Controls |
Block, delete, or manage cookies globally. |
Disabling essential cookies may affect functionality.
7. Updates to This Policy
We may update this Policy as technologies or laws change. Updates will be posted
with a new effective
date.
8. Contact Us
EZMedical, Inc.
1985 W Big Beaver Rd, #320
Troy, MI 48084
(opens in a new tab)
Email: support@ezmedical.ai
Phone:
+1 313-314-8985